MCPC, THE LIFEBLOOD OF CURRENT BUSINESSES
Mass customization, personalization, and co- creation (MCPC) strategies aim to benefit from the fact that people are different. Their objective is to turn customer heterogeneities into business opportunities, hence addressing the current trend of long-tail business models. Mass customization is a means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency.

NUMEROUS SPEAKERS FROM THE MOST PRESTIGIOUS COMPANIES IN THE COUNTRY
MCPC is truly unique in its quest to connect MCPC thought leaders, entrepreneurs, technology developers, and researchers with people applying these strategies in practice. Featuring anchor conferences from influencers like Ubisoft, Merchlar, Bombardier, and Cirque du Soleil, the conference will bring together the new thoughts and results from various disciplines within the topics of sustainability and innovation to product modelling as well as manufacturing design and production.

A GLOBAL THEME
The conference will link MCPC with a topic that has driven and inspired the field for several years: managing complexity. The literature on the subject obfuscates more than it reveals, it is our goal to understand that complexity. Operational excellence is strongly correlated to the ability to simplify complex entities and good managers have an intuitive feel for this type of complexity and work hard to reduce it.